About Us

A Piece of Pie is a global innovation and strategy consultancy.

We elevate the human experience in the digital era through Business Anthropology and Emotionality.

For over 20 years, global leaders have sought out A Piece of Pie as their growth partner because of our human-centric approach to innovation and strategy. We bring emotional depth, clarity, and actionability to every challenge.

We've brought impact for the most valuable companies in over 50 markets.

Why Us?

The Right Partner for Change
When change is happening at a faster rate, people’s behavior is uncertain and go-to methods are less reliable to understand forces at play. Our human science approach helps you focus on the real needs and desires that drive behavior. We partner with you when value capture is less predictable. We work with you to navigate change.

Over 20 years of Global impact
We have a solid track record delivering results at a global level for leaders in automotive/mobility, healthcare, luxury, telecom, financial services, FMCG, and utilities.

International, Interdisciplinary Brilliance
At A Piece of Pie, we believe in the power of shared value. With our multidisciplinary team of human scientists, data scientists, business strategists, engineers, marketers, and designers gathered from all corners of the world, we’ve got the right expertise to tackle any innovation challenge.

The Team

Germán Amaya
Senior Consultant
Marta Lobato
Senior Consultant
Clàudia Sureda
Innovation Manager
Anna Cucurull
Founder & CEO
Aage Granaas
Business Innovation Director
Carlota Solà
Medical Anthropologist
Lauri Brown
P&O Manager and Recruitment
Amanda Bruck
Consultant, PhD
Daniela Larrea
Consultant
Camila Moreno
Consultant, PhD
Sofia Ramirez
Consultant
Danhill John Licmo
Operations
Rachel Apted
Senior Consultant
Javier Velandia
Manager
Angie Daniela Rivera
Graphic Designer
María Paula Mujica
Consultant
Juan Camilo Ruiz
Manager
Yeni Montañez
Office Assistant
Mariana Obregón
Managing Partner
Carlos Claudet
Innovation Strategist
Mariela Madero
Senior Consultant
Maie Khalil
Anthropology Consultant
Laura Braun
Consultant
Carol Berrio
Office manager
Deborah Lerner
Consultant
Raül Rubio
Innovation Manager
Felix Mendez
Data Scientist
Ana Osorio
Consultat
Gabriela Peña
Senior Consultant
Juliana Saldarriaga
Manager
Sofia Marin
CFO
Juan Diego Rodriguez
Consultant
José Luis Leborán
Art Director
Julián Muñoz
Graphic designer

Contact Us