About Us

A Piece of Pie is a global innovation and strategy consultancy.

We elevate the human experience in the digital era through Business Anthropology and Emotionality.

For over 20 years, global leaders have sought out A Piece of Pie as their growth partner because of our human-centric approach to innovation and strategy. We bring emotional depth, clarity, and actionability to every challenge.

Our clients gain transformative prespectives so that they can make bold decisions, and build better teams.

Why Us?

The Right Partner for Change
When change is happening at a faster rate, people’s behavior is uncertain and go-to methods are less reliable to understand forces at play. Our human science approach helps you focus on the real needs and desires that drive behavior. We partner with you when value capture is less predictable. We work with you to navigate change.

Over 20 years of Global impact
We have a solid track record delivering results at a global level for leaders in automotive/mobility, healthcare, luxury, telecom, financial services, FMCG, and utilities.

International, Interdisciplinary Brilliance
At A Piece of Pie, we believe in the power of shared value. With our multidisciplinary team of human scientists, data scientists, business strategists, engineers, marketers, and designers gathered from all corners of the world, we’ve got the right expertise to tackle any innovation challenge.

The Team

Anna Cucurull
Founder & CEO
Juliana Saldarriaga
Innovation manager
José Luis Leborán
Art Director
Pablo López
Daniela Larrea
Selene Camargo
Senior Researcher, PhD
Amanda Bruck
Germán Amaya
Senior Consultant
Clàudia Sureda
Innovation Manager
Juliana Cardona
Innovation manager
Mariana Obregón
Managing Partner
Ena Cabré
Innovation Consultant
Julián Muñoz
Graphic designer
Camilo Ruiz
Innovation manager
Raül Rubio
Innovation Manager
Carlos Claudet
Innovation Strategist
Cristian Paris
Graphic designer
Arnau Balot
Sofia Marin
Mónica Gutiérrez
Carol Berrio
Office manager
Aage Granaas
Emotionality Director
Yvonne Gillis
Innovation Strategist
Lauri Brown
P&O Manager and Recruitment
Merlijn Brenninkmeijer
P&O Manager
Mariela Madero
Senior Consultant
Lluís Solanes
Chief Growth Officer

Contact Us